Common Terms In Video Production

There are several different videography terms that you are bound to encounter when exploring filmmaking. These video terms are very important to know and understand! So, let's take a look at a few of them. 

video device


B-roll is alternative or supplemental footage that’s intercut with main footage throughout the video. The most common use of b-roll is to add context between interview shots.


Editing is the process of splitting up and rearranging video footage to tell a story or convey a message.


This stands for Search Engine Optimization. It refers to the set of practices used to increase organic, unpaid traffic to your website, mainly by making you easier to find on Google and other search engines.


The data produced by visitors to your website, measured both in number visitors and number of pages visited.


Any text or copy added to a video.


All the steps we take before shoot day to make sure shoot day goes smoothly. This includes creating shot lists, scripts, shoot itineraries, coordinating with people who will appear in the video, gathering and renting equipment when necessary.


The process of editing and putting the video together. We’ll cut together all the footage along with b-roll, music, titles and other effects where necessary and make revisions until the final cut is perfect.

Close Up

Close ups are shots that tightly frames a person or an object. If the close up shot was of a person, then the frame would be filled with their face.


Video compression is the process of reducing the total number of bits that are needed to represent a vide sequence. In other words, it reduces the amount of data in a video file. This allows the uploading and downloading process of your video much quicker and easier.

Aspect Ratio

An aspect ratio refers to the number that encompasses how wide your video is. The dimensions of how the width and the length of your video relate to each other are expressed through a ratio.


Pans are fixed horizontal movements that are made with your camera. The camera is moving perpendicular to the exact direction in which it is being pointed. This specific motion is similar to a person who moves their head from left to right.

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