Political Ad & Campaign Video Production in Texas
Announcement videos, TV spots and social cut-downs for Texas candidates and campaigns. Planned around your calendar, shot without wasting the candidate’s day, and delivered when you need it.
Campaign video production
Campaigns run on deadlines
An election date doesn’t move. Neither does the start of early voting, the day the ad buy goes live, or the morning you announce. Campaign video has to be good, but first it has to be on time, and the people making it have to work around a candidate whose calendar is already full.
That’s how we approach political work. We sit down with your campaign team, get the message and the deadlines on the table, and build the schedule backward from your air date. Shoot day is organized down to the shot, so the candidate can show up, do the work and get back on the trail.
We’ve produced a congressional campaign announcement, a TV ad for a District Attorney race and a story-driven TV ad for a Texas State Representative race. Our job is production. The message, the strategy and the politics belong to your campaign, and we keep it that way.
What we make
Video for every stage of the race
Announcement videos
The first thing voters see. Who you are, why you’re running, and what comes next.
TV & streaming spots
:30 and :15 political TV ads for broadcast, cable and streaming, built around one clear message.
Social cut-downs
Short vertical and square versions for Facebook, Instagram, X and YouTube, cut from the same shoot.
Candidate bio & story ads
The family, the hometown, the reason. Story-driven spots that let voters meet the person.
Supporter testimonials
Real people from the district on camera, saying why they’re voting the way they are.
Event & rally coverage
Kickoffs, town halls and election nights, filmed and cut for same-cycle use. See event videography.
How it works
One shoot, a full campaign’s worth
Plan. We start with your message, your audience and your dates. Then we plan every version you’ll need before the shoot: the full spot, the shorter cuts and the social clips. That way nothing has to be re-shot later.
Shoot. We roll in with pro cameras, good lighting and a clear plan, on location or in a studio. We walk the candidate through every take and keep things relaxed. Most people are better on camera than they think once the nerves wear off.
Cut. We edit the main spot, work through a couple of rounds of revisions with your team, and then build every cut-down from the approved version. We add the “paid for by” disclaimer exactly as your campaign provides it.
Campaign work
Political ads we’ve produced
What’s in each spot
Three campaigns, three different jobs
The announcement. For Dr. Douglas Lowell for Congress, we filmed a campaign announcement outdoors, featuring a man in a cowboy hat on horseback under open sky. An announcement has to introduce a person and a reason fast, so the setting does a lot of the talking.
The direct-to-camera spot. For Marc LaHood for District Attorney, the candidate speaks straight to the viewer from a neighborhood street. It’s a simple setup, and it works because there’s nothing between the candidate and the voter.
The story ad. For John Lujan for Texas State Representative, we made a story-driven TV ad filmed on a football field with a man and two boys. No podium, no stump speech. Just a scene voters can picture themselves in.
Every race is different, and so is every budget. We use the same published rates for campaigns as for businesses, so you can plan production costs before you plan the buy. If you’re also running ads for a business or cause, our TV and commercial production page covers how we plan spots and cut-downs.
★★★★★
“I work with tribal video on quite a few of my video production projects per year and some of my favorite things about them is that they’re always on time and professional. We’ve worked with quite a few companies and individuals, and Tribal video is among the top of that list with their videography services in Plano! We look forward to working with them in the future!”
Political ad production FAQs
What does a campaign video cost?
We use the same published rates for campaigns as for everyone else: $1,500 for a half-day shoot, $2,000 for a full day, $1,000 for an assistant, and $150 an hour for editing. A 2-minute video typically takes about 6 hours of editing, so a one-location announcement shot in a half day comes to roughly $2,400 ($1,500 + 6 × $150). Extra versions and cut-downs are more editing hours. See video production pricing.
How fast can you turn around a political ad?
It depends on the shoot, the number of versions and how quickly your team signs off on cuts. Tell us your air date or launch date on the first call and we’ll build the schedule backward from it, including time for your campaign’s review.
Do you add the “paid for by” disclaimer?
Yes. We add the disclaimer to every version exactly as your campaign provides it. The wording and the legal requirements are your campaign’s call, so have your treasurer or counsel sign off on it.
Do you write the script and the message?
The message belongs to the candidate and the campaign. We can help shape it into a script that works on camera, write the interview questions for a bio piece, and coach the candidate through delivery, but we’re a production company, not a consultancy.
Can one shoot cover TV, streaming and social?
Yes, if we plan for it. We shoot with every version in mind, then cut the full spot, shorter versions for streaming and pre-roll, and vertical clips for social from the same footage. That keeps the candidate’s time on set to a minimum.
Do you work outside Dallas–Fort Worth?
Yes. We’re based in Dallas and we travel for shoots across Texas and beyond. Travel is quoted up front along with everything else.
Let’s get your campaign on camera
Tell us the race, the message and the date it has to run. We’ll come back with a plan, a schedule and a straight answer on cost.
